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You can’t want something for someone who doesn’t want it for themselves. It doesn’t matter that you can see what they could become, that you see talent being wasted, or that a potential financial gain is being lost. Until they want it for themselves, nothing you do will make a difference.

Some have too little ambition, even though you see the talent. Others have too small a vision for themselves, even though you see what they cannot yet see. Some are lazy, some are fearful, some prefer the role of victim, even though you know they have power they don’t yet recognize.

You can make introductions. You can offer advice and help develop plans. You can spend time coaching and mentoring the individual in whom you see something more, something bigger. But your actions won’t result in anything other than your frustration unless the person you are trying to help decides to exercise their own initiative and take action.

The challenge here isn’t to offer your help providing opportunities, coaching, mentoring, or even doing the work that might help the person who won’t take action on their own. The challenge is in helping them change their mind about what they should want for themselves, about what they are truly capable of, about who they could become.

The only real help you can offer the person in whom you see greater things is to help them change their beliefs, their mindset, their attitude, and their vision. And these are the most difficult areas in which to make a difference. Unless and until they decide to believe something different, and unless they take action on their own, all of your efforts are for naught.

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Sales 2014
Post by Anthony Iannarino on July 23, 2014

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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