There is only one way to get better at making outbound calls. To improve your skills and abilities making outbound calls, you have to make outbound calls.
It’s important to have a killer script (or planned dialogue) for outbound calls, especially cold calls. That planned dialogue is going to help you with your confidence, but it isn’t going to make you good at cold calling.
You need to know how to overcome the objections you are certain to get when you make an ask over the telephone, especially when you ask for that coveted first appointment with your dream client. It’s important that you know how to resolve concerns and get to yes over the telephone. The skill to deal with challenges is necessary, but it isn’t sufficient if you want to be good.
A lot of salespeople (and entrepreneurs) resist making the calls necessary to creating and winning opportunities. They fear to make their calls because they aren’t good at it, because they don’t have all the answers, and because they don’t believe that they should have to make calls at all. None of these fears or beliefs will help you to improve the skill that is still the fastest, most effective way to create new opportunities.
To improve your ability to make calls, you have to pick up the phone. You have to dial the phone and engage with your prospective customers. You have to experience it first hand.
The more calls you make, the faster your skills will improve. The more people who reject your request for a meeting, the sooner you will start to understand what your prospects will perceive as the value you need to promise to gain the commitment you need.
The longer you take to pick up the phone, the longer it will take you to learn to make calls. And the longer it will take you to schedule the appointments you need to create the opportunities you need.
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