While you are busy connecting on Twitter, your competitor is on the phone dialing up your dream client and asking them for an appointment.
While you are waiting inside your LinkedIn inbox for your dream client to finally accept your invitation to connect, your dream client picked up the phone and has a meeting scheduled with them this week.
While you are posting helpful links to content that will aid your potential buyers through their journey, your competitor is in your dream client’s office sharing their insights and giving your dream client the experience of what it is going to be like to work with them.
While you are connecting, your competitor is gaining the commitments they need to create and win the opportunity of your dreams.
The real connection you need to make is going to be made face-to-face. The real connection your dream client needs to make is between the value you create and their biggest, most strategic challenges.
Stop connecting and start gaining the commitments you need. Your dream client is waiting for you. But they aren’t going to have to wait long before your competitor rings them up and helps them move their business forward.