We (still) live in a culture that insists that all results should be fast and obtained without any real effort. But insisting on fast results doesn’t actually produce fast results. Most of the time, the reason one needs fast results is that they haven’t been doing what was necessary to produce the results for a long period of time.
The less time you have to acquire the new client and the new revenue that you need, the less likely you are to reach your goal.
You can’t win new business without opening new relationships. You can’t build those relationships in a single day. But you can work on some of those relationships today. And you can work on even more of them over the course of a week.
You can’t make all of the sales calls necessary to reaching your goals today, or even this week, for that matter. But you can meet with a few of your dream clients and move those opportunities forward.
You can’t get the the top rung of the ladder without all of the steps in between. You can’t reach your goals without passing through all of the little milestones along the way, and you won’t hit those milestones without consistently taking the necessary actions. But you can start climbing, taking one step and following it with the next.
You overestimate what you can do in a short time and underestimate what you can do over a longer period of time. Each day that you take the small actions that move you closer to your goals makes you better than yesterday. These daily small steps move you closer. It takes effort, and you don’t always notice it’s working. But taking consistent actions daily is the fastest way to produce real and lasting results.
Share this post with your network
Filed under: Sales