Video: What Are Dream Clients?

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  • Brett

    I realize all industries will be different, but do you have a kind of rule of thumb as far as effort/time put into pursuing quality prospects vs. dream clients? For instance, is it a good idea to identify those 20-100 dream clients (depending on industry) that you have a systematic, consistent process for dispensing value while blocking off time for the endless number of potential prospects that are out there?

    I suppose i’m answering my own questions.