Too Little Activity: If your results this year are not what you wanted them to be, it is likely that you did too little activity to generate those results. The results that you wanted would have required that you take massive action (and still do). Dabbling here and there isn’t how you generate transformational, breakthrough, and breakout results. Too little activity is how you fail.
Taken Too Inconsistently: You sometimes took the action you needed to take, for sure. On some days you did what would was required of you in order to reach your goals. That was some days, not every day. Taking action inconsistently doesn’t produce inconsistent results; it produces no results. That is the real difference between sometimes and always.
For Too Long: This year is over. But there isn’t anything you can do to produce a better result now. As much as it pains me to tell you this, the first quarter of next year is already over, too. The better results you want in the first quarter of next year would have to have been built over the last two quarters. Too little activity, taken to inconsistently, for too long equals missed goals.
Your recipe for next year is massive action, taken consistently, throughout the entire year. Start today. Start right now. It’s not too late to start working on next year.
Look at your biggest and most important goal. Have you taken massive action?
Have you pursued that goal with a fervor that borders on religious?
Have you taken that action over a long period of time?
What part of this recipe needs to change?
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
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