--- title: Too Little, Too Inconsistently, for Too Long | The Sales Blog description: "Too Little Activity: If your results this year are not what you wanted them to be, it is likely that you did too little activity to generate those results. The results that you wanted would have required that you take massive action (and still do). Dabbling here and there isn’t how you generate transformational, breakthrough, and […]" image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2013-12-08-at-7_29_07-PM.png --- ### [Now booking SKO meetings for 2026/27! 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The results that you wanted would have required that you take massive action (and still do). Dabbling here and there isn’t how you generate transformational, breakthrough, and breakout results. Too little activity is how you fail. **Taken Too Inconsistently**: You sometimes took the action you needed to take, for sure. On some days you did what would was required of you in order to reach your goals. That was some days, not every day. Taking action inconsistently doesn’t produce inconsistent results; it produces no results. That is the real difference between [sometimes](http://thesalesblog.com/blog/2013/11/05/sometimes-and-always/) and [always](http://thesalesblog.com/blog/2013/11/06/on-always-in-sales/). **For Too Long**: This year is over. But there isn’t anything you can do to produce a better result now. As much as it pains me to tell you this, the first quarter of next year is already over, too. The better results you want in the first quarter of next year would have to have been built over the last two quarters. Too little activity, taken to inconsistently, for too long equals missed goals. Your recipe for next year is massive action, taken consistently, throughout the entire year. Start today. Start right now. It’s not too late to start working on next year. #### Questions Look at your biggest and [most important](http://thesalesblog.com/blog/2013/10/20/your-three-major-outcomes/) goal. Have you taken massive action? Have you pursued that goal with a fervor that borders on religious? Have you taken that action over a long period of time? What part of this recipe needs to change? ###### Tags: [Productivity](https://www.thesalesblog.com/blog/tag/productivity) [Goals](https://www.thesalesblog.com/blog/tag/goals) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on December 8, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![maximize-productivity-ebook-v3-1-cover (2)](https://www.thesalesblog.com/hs-fs/hubfs/maximize-productivity-ebook-v3-1-cover%20(2).jpg?width=768&height=994&name=maximize-productivity-ebook-v3-1-cover%20(2).jpg) ### Maximize Productivity Being productive means getting important things done. The big stuff. The stuff that moves you toward accomplishing your biggest, most important goals. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/faff89b7-a7a5-474e-9a53-68c41c02cd55) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:22:26 PM", "datePublished" : "2013-12-08 21:00:15", "description" : "Too Little Activity: If your results this year are not what you wanted them to be, it is likely that you did too little activity to generate those results. The results that you wanted would have required that you take massive action (and still do). 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