Dave Stein is the founder and CEO of ES Research. Dave is the world’s foremost authority on sales training, and his firm helps sales organizations choose the best sales training for their salespeople. Dave is well known and extremely well respected in the industry. I ask Dave to speak to why sales training fails, what skills salespeople need and, somehow, we steer into a conversation about Mack Hanan and his book Consultative Selling.
Subscribe to my weekly podcast In the Arena.