I wrote the foreword for my friend Mike Weinberg’s book, New Sales Simplified. If I would have known that the book was going to drive so much business to his door that I’d have to beg to bring him to show up here for a podcast, I might have locked him into a contract.
Everyone loves Mike’s book. There’s a reason. It is straightforward, honest direction on how to move your sales team forward. I ask Mike about opportunity acquisition, how we make more hunters, targeting dream clients, and the power of your sales story.
You’re going to flat out love this one.
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Filed under: In the Arena Podcast