John Robb has a very varied background, so he’s difficult to describe. He has a military background, having been in special forces and working with Delta Force. He worked for Forrester as the first internet analyst. Then he built a number of businesses, one in the financial industry that sold for close to 300 million dollars.
I found John because I hang around on the outskirts of a group of people that study fourth generation warfare. His book, Brave New War is, for my money, more eye-opening and enlightening than Thomas Friedman’s The World is Flat. John is now focused on helping people build Resilient Communities.
I ask John to talk about being a red team player, which means thinking like an underdog. I ask him to share his ideas about super-empowered groups. We also chat about this disruptive age and how the legacy systems and structures are struggling to deal with the technological changes. We also chat a lot about networked, resilient communities–and their importance in the way we organize our lives in business in the future.
Brave New War (Affiliate Link)
Subscribe to my weekly podcast In the Arena.