Episode 6 – How Ideas Spread with Howard Bloom


I am fascinated by the idea of ideas. And I am fascinated by how ideas spread. In 1995, I walked past a book in Barnes & Noble called The Lucifer Principle: A Scientific Expedition Into the Forces of History by Howard Bloom. The book affected me deeply. It is a book about science and history, and for money, a whole lot more. I emailed the author, Howard Bloom, and we’ve been friends ever since.

Howard is a polymath. He’s a scientist, a writer, a great thinker, and at one point, Howard ran the largest PR firm in the music business, managing acts like Prince, Michael Jackson, ZZ Top, and John Cougar Mellencamp. I ask Howard to explain memes, how we successfully sell ideas, influence and charisma, and how he sold artists like John Mellencamp.

Howard’s known me long enough to still call me Sam, my first name.

The Lucifer Principle (Affiliate Link)

Howard Bloom

Howard the Humongous

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  • http://FlourishandProsper.com/ Stan Dubin

    Anthony gave Mr. Bloom a glowing introduction and then asked him a simple question about memes and how they spread. Mr. Bloom went on a 5+ minute dissertation about how inferior Richard Dawkins’ conclusions were.

    Then Anthony tried to get a word in edgewise and I’ll grant Mr. Bloom probably just didn’t hear him as he just went on and on and then finally he let Anthony ask the question again. When Mr. Bloom went off into black holes, or some such, I turned off the podcast.

    I rarely come around to criticize someone online, but this was a very poor display of intelligence. The truly bright person uses his great intellect to discover something of value AND has figured out a way to communicate it to the rest of us without arrogance and a swelled head.

    I imagine things improved after I tuned out but it just too hard to listen to him.

    • http://www.thesalesblog.com S. Anthony Iannarino

      Hey Stan, Howard had a poor Internet connection. I use Skype with video, but he couldn’t see my visual cues. Having had lots of conversations and dinner with Howard, I can tell you he is a gentleman. I take responsibility for the technical problem. Howard’s worth listening to, and he isn’t at all arrogant.

      • http://FlourishandProsper.com/ Stan Dubin

        Thanks for the add’l info on the poor connection, Anthony.