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It’s Never Good Enough

Fire was the primary source of light for a long, long time. In its crudest form, fire also produced heat for long time. Horses served as transportation for a much longer time than have automobiles. The book was written by hand long before Gutenberg. Gutenberg’s moveable type press was the principal technology of the written word for centuries.

Fire still provides light and heat. Horses still provide transportation. And the printed book is still quite effective for sharing ideas. There is nothing wrong with any of these things. They still work. Yet all of these have either been replaced or are currently being replaced by something better.

Things are never good enough. They’re not supposed to be.

All progress begins with the belief that things can be better than they are, that they can be improved.

Bring Your Creativity and Your Resourcefulness

Your clients may be satisfied. They may not believe that improvement is necessary or possible. But continuous improvement is necessary if your client want to remain competitive in a world that is globalized, commoditized, disrupted, and disintermediated. And their continuous improvement is every bit as possible as the electric light, the automobile, and the electronic reader. I don’t use these examples because your clients necessarily need anything as revolutionary, but they do need your help in progressing from their current state to a better future state.

It’s your role—and that of your company—to help your client imagine their future. It’s your job to bring your creativity and your resourcefulness to helping them produce greater results. You cannot afford to be complacent because your clients can’t afford for you to be complacent. Business is more challenging and more difficult than ever, and there is too much at stake.

You can’t believe that things are all that they could be. And you can’t allow your clients to believe it either.

You are the sharp end of the spear. But to be valuable to your clients and your dream clients, you have to believe that, even if they are satisfied, that better results are still possible. More still, you have to help them to find the ideas that move them into their better future. This is how you become a strategic advantage, and this is how you become a value creator.

It’s never good enough. And it’s a good thing that it isn’t.


Do you ever believe that things are as good as they can be?

Are your clients correct when they believe that no improvement is either necessary or possible?

Who do you have to be to help your clients believe that progress is still possible?

What are you doing to identify new ideas that can help your clients produce greater results?

What is your company doing to exercise its creativity and its resourcefulness and to bring to bear on behalf of your clients?



  • Anonymous

    Anthony, nice swift kick in the keister! Complacency sneaks up on us. Doubt about our talents are insidious and difficult to see. Regardless if we want to see any of the above, you give a compelling reason to show up ready to make a difference for those whom we serve.

  • Bruce Sallan

    I always believe things can be better BUT I appreciate things just as they are now – in my personal life. In my business life, I don’t settle so easy!

    • S. Anthony Iannarino

      Pleased, but not satisfied, right? 

      • Bruce Sallan

        What, you’re my therapist now, Anthony!? You read my mind and read between the lines. Yes, I am please and No, I am not fully satisfied – especially lately as I’ve been trying to grow my business, spending capital, and waiting for results (I’m NOT patient)…but I mostly wake up EVERY DAY grateful and pleased!

      • S. Anthony Iannarino

        Isn’t that what we’re doing out here, Bruce?

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  • Anonymous

    I would work for you in a second if I didn’t work for myself.

    I was lucky enough to work for an organization that really did live up to their tagline, Quality without Compromise. They are rare.

    • S. Anthony Iannarino

      You have the best boss on earth, me thinks! 

      • AmyMccTobin

        Let’s just hope my employees feel the same way:)