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I deleted your email because you didn’t really send it to me. There was no personalization.  You didn’t look me up on LinkedIn. You didn’t even try to know me. You didn’t even try to connect on a personal level. You’re spamming me.

I deleted your email because it didn’t provide any value. Instead of creating value before claiming any, you just tried to claim. You tried to schedule an appointment without telling me what was in it for me. There was no compelling value proposition. You’re boring me.

I deleted your email because you don’t really believe I am your dream client. If you did, you would have picked up the phone and called me. You would have nurtured the relationship over time, continually trying to create value for me. You’re afraid to call me.

I deleted your email because responding would allow you to believe that the prospecting method you chose is effective, that it leads to engagement, that it leads to a real conversation. The sooner you decide to take prospecting seriously, the sooner you produce the results you need. I don’t want to mislead you. You’re doing it wrong.

This is why I deleted your email.

Tags:
Sales 2015
Post by Anthony Iannarino on April 13, 2015

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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