We have now left the linear world
As a publisher of a very successful magazine that has now lost much of its revenue to the digital shift that’s taken place, Gerhard Gschwandtner knows that things have changed. In his mind, it’s a change away from what is linear into what is multifaceted and diverse. In this conversation, Anthony chats with Gerhard about what it was like to see his company’s revenue leak away as the digital age was born and how he’s weathered the storm with such optimism. It’s a great conversation with a great guy.
How to Live Through this #Disruptive Age with Gerhard Gschwandtner - Episode 5Click To Tweet
Adversity is the diamond dust nature used to polish its jewels
Many traditional publishers have done nothing but bemoan the changes that have happened in the publishing industry due to the advent of the digital age. But Gerhard Gschwandtner has taken a different approach. He believes that the changes are for the betterment of mankind and that publishers need to learn how to adapt what they do to the new methods of doing them. In this episode, you’ll hear Gerhard’s contagious optimism about where the publishing industry is headed and how he’s doing his part to continue the trends by adapting to them.
Everybody is a publisher but some are better than others.
Like any business vertical, publishing has its share of players. Now that the ease of self-publishing on the internet has made it possible for anyone to become a publisher, the marketplace is more crowded than ever. But not all publishers are created equal. Gerhard Gshwandtner is convinced that the game is still the same and that those who survive and even thrive are the publishers who do the best job at publishing. He’s proving that the switch can be made effectively through his own pivots, so be sure you listen to hear the lessons he’s learned.
Everybody is a publisher but some are better than others. A chat with Gerhard GschwandtnerClick To Tweet
What tools can I use to align marketing with sales?
Though his business is a publishing house his area of focus is sales. That’s one of the many things that makes Gerhard Gshwandtner such an interesting guest for the In The Arena podcast. With his years at the helm of “Selling Power” magazine Gerhard has learned much about sales from thousands of people whose stories have been told within the pages of his magazine. On this episode of In The Arena, Anthony picks the brain of a man who has seen, learned, and taught more about sales than most people will learn in a lifetime. You’ll want to hear this one.
Outline of this great episode
- [0:39] Anthony’s introduction of Gerhard Gschwandtner.
- [1:45] Why Gerhard decided to become a publisher of a sales magazine.
- [7:39] How the electronic age has impacted Gerhard’s magazine.
- [8:41] What is it about Gerhard that makes him willing to thrive in the digital age.
- [11:23] Changing the format but not changing the message.
- [14:31] Why Gerhard is happy to be part of the new type of publishing.
- [16:16] The selling power conference and what’s on the horizon.
- [21:19] The interview Gerhard is most proud of.
- [27:45] What is Sales Op Shop?
Resources & Links mentioned in this episode
The theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on Soundcloud
Connect with Anthony
Google Plus: https://plus.google.com/+SAnthonyIannarino
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