- Your clients won’t always like the recommendations you make, especially when it means they have to change.
- Not telling the full, unvarnished truth doesn’t protect your client from running headlong into a brutal reality.
We tend to think of selling as something one does, as a profession, a set of actions. We believe that anyone motivated to learn to sell can do so, and put our faith in sales processes and methodologies to produce a repeatable result. Now, because…Continue Reading