Posts Tagged ‘transactional sales’

fish bones

Spit Out The Bones

A Zen Master I know, Genpo Roshi, wrote a book called Spitting Out the Bones. The book title is something his Master said to him about Zen. His Master told him that he must “swallow the whole fish and then spit out the bones.”

A lot of us, your…

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alt text image of paper torn in half

Markets Torn Asunder

In the future, you are likely to find yourself occupying one of three spaces in your market place. Those places will be super-transactional, super-relational, or the muddy middle.

Amazon.com is super-transactional. Before Amazon.com and Kindle,…

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