There are a lot of people who believe that selling well requires that you paint a picture of a desired better future without sharing the challenges that it is going to take to make that future a reality. They believe that sharing anything that…Continue Reading
Tag: telling the truth in sales
The client had a major problem. They weren't achieving the outcomes they needed, and they were entering a critical stage, one in which it was imperative that they obtain the outcomes their clients needed.
The first reason this company was not…Continue Reading
My friend Howard Bloom is one of the brightest minds I know, and the world’s greatest science researcher and writer. If you are unfamiliar with his work, you should start with The Lucifer Principle: A Scientific Expedition Into the Forces of…Continue Reading