There are a lot of people who believe that selling well requires that you paint a picture of a desired better future without sharing the challenges that it is going to take to make that future a reality. They believe that sharing anything that…Continue Reading
Posts Tagged ‘telling the truth in sales’
The client had a major problem. They weren't achieving the outcomes they needed, and they were entering a critical stage, one in which it was imperative that they obtain the outcomes their clients needed.
The first reason this company was not…Continue Reading