Posts Tagged ‘social selling is a myth’

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True But Partial

Most of what you read about sales and selling is true but partial. The view includes something true, but is incomplete. Because there is some truth in what is being put forward, it has value. But because it is incomplete, and because it isn’t…

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What’s New or What’s Right?

We love fads. We love to love the new thing. We want to know what comes next.

For a lot of people, sales is a fashion business. You always need something new to sell. Because something has garnered enough attention to make it a fad does not mean…

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