Most of what you read about sales and selling is true but partial. The view includes something true, but is incomplete. Because there is some truth in what is being put forward, it has value. But because it is incomplete, and because it isn’t…
We love fads. We love to love the new thing. We want to know what comes next.
For a lot of people, sales is a fashion business. You always need something new to sell. Because something has garnered enough attention to make it a fad does not mean…
No one is waiting for your cold call. No one has ever said to themselves upon awakening, “Man, I hope some salesperson calls me out of the blue today.” The chances of the words being uttered at any time in the future are precisely 0.0%.
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