Tag: share a vision

You may have done good work building the relationship with your power sponsor, you may have spent your time deep in the inner workings of their company, and you may even have some support from the C-suites.

Still, much of the selling that goes on…

At some point in the sales process—especially if there is a competition—you are going to make a presentation to your dream client.

Even though some event may be necessary to advance your deal, your dream client doesn’t want what most…