Posts Tagged ‘sales’

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How You Sell. How You Buy.

Any time that you make assumptions about buyers, ask yourself if that assumption is true about you and the way that you would buy.

If you were your buyer, how would you want the salesperson charged with winning your business to approach you?…

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The Secret to Success in Sales

The secret to success in sales is sales enablement. It’s not sales enablement, it’s marketing. It’s not marketing, it’s demand generation. Not really demand generation but lead generation. It’s not marketing. It’s social… Continue Reading
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A One Million Dollar Logo

What follows is a true story.

The salesperson called his contact after learning that he lost the big opportunity for which he and his company were competing. After a long bid process and a tough competition, the low bidder was awarded the…

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