Tag: sales process

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On Friction

The military strategist Clausewitz described the fog of war as friction. For Clausewitz, war was different in practice than on paper. You can have a strategy, a plan, and well-rehearsed tactics, but as soon as you come into contact with the enemy,…

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Five Questions

You’ve been here for a while, right? I’ve seen you here before. You’ve read a few posts; maybe even more than a few posts. Perhaps you’ve said something to yourself like, “Hey! That’s a really good idea. I could apply that to my own…

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