Sales is a contest, a competition. Because this is true, selling is about creating a preference to work with you, your company, and your solution. The greater the preference you create, the more likely you are to win. For our purposes, we are…
Sales is the act of helping people solve problems. It only makes sense that the best salespeople are the ones who are able to best solve the problems their customers have. But how exactly do you determining if you or your competitors is doing the…Continue Reading
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