Tag: Relationship Selling
The whole social distancing thing hasn't been great for salespeople or their clients. But the distancing started long before the global pandemic of 2020. It started when we began to expect that the tools would somehow replace face-to-face human…Continue Reading
You don't want to be a vendor. The word suggests that you offer something for sale, like a vending machine. You also don't want to be a preferred vendor, even if that means your dream client gives you more of their business than someone else.
There are bad ideas, and then there are shockingly bad ideas. Occasionally, it makes sense to stop and examine these bad ideas, the poor thinking or lack of experience that produces them, and provide better guidance on how to think about what is…Continue Reading
Much of what I write here is going to be anathema to a particular variety of sales experts and those who read too much into the idea that relationships are no longer critical in sales. Much of the dominant opinion that relationships don’t matter…Continue Reading