Tag: Reason To Change

You might believe selling is more difficult now than it has been in the past. And for many reasons, it is. Here are four big reasons selling feels more difficult and what you can do to make it easier.

Latent Dissatisfaction: Your dream clients…

The status quo is a warm bath; it’s soothing and comfortable. Change is a cold shower; it’s surprising, shocking, and uncomfortable.

Is it any wonder your dream clients aren’t excited to change? Even when they have good reason to change, they…

We use the word "dissatisfaction" to describe the gap between the status quo and some better future state. It might mean that your dream client is unhappy with something now. They might have some pain that they can point to. It might also mean…