There are many good reasons to have a sales blitz. If you want to accelerate the creation of new opportunities, an intense focus on increased activity can ramp up  the number of conversations, meetings, and, ultimately, new opportunities. If you…

Today marks the first anniversary of my publishing Eat Their Lunch: Winning Customers Away from Your Competition.

Eat Their Lunch is my third book. The first primary concept in that book, Level IV Value Creation, is my oldest framework. The order…

You have existing clients that need your time and attention. You also need to prospect. Your current clients need things now, and you need to communicate with them to help them—and retain them. Because they have needs you need to address now, you Continue Reading

If it were easy to win your dream client, everyone would do it. The fact that it is challenging means it is something worth doing. It also means winning your dream client is going to take your intention, massive action, initiative,…

In Eat Their Lunch: Winning Customers Away from Your Competition, I wrote a chapter on Capturing Mindshare, or building and supporting a general theory about why your dream client should change. That section is practical and tactical, and it is…

There are two primary strategies for successfully pursuing different contacts within your dream client's company. One approach is to pursue them one at a time, and another is to pursue multiple stakeholders simultaneously. Both strategies work,…

For more than a decade now, many in sales have been neglecting what may the single most crucial activity necessary for producing sales results. That activity is prospecting, and it is what is required to open new relationships and create new…

If you make 20 calls a day, you will have dialed 100 numbers in the course of a week. In a month with four weeks, you will have dialed 400 numbers, even if it would be an enormous mistake to dial 400 numbers once, believing that you are…

The reason we block time for prospecting is so we can ensure that we have time to make calls on our dream clients. The activities that result in new relationships and new opportunities are too important to leave to chance, and too crucial to be…

It is rare that I disagree with Dave Brock, and perhaps more frequent that he disagrees with me. When we disagree, it is mostly by degrees, and this time maybe only a slight bit more.

Dave’s post is titled Stop Focusing on the Top of the…