- Some language choices are more effective than others.
- Arguing about your profitability when competing with a lower-priced competitor is not a powerful enough argument to change your client's mind.
- The investment your client…
The following is not a true story, even though it may resemble stories you have you heard. No names will be used, to protect the guilty (and the highly sensitive).
A kid decides to open a lemonade stand. He sets up shop at a busy corner, and he…Continue Reading