There are really only two business strategies: caring and not caring.

No Caring

The “no caring” business strategy makes everything transactional. This strategy is built on the idea of driving down costs as much as possible and charging the

Price and Value

If you sell something with a price of X, your customer won’t buy it if they perceive what you sell to be worth X. They have to believe it is worth more to them than X. It must be worth X+. (That + is the value)

Here is a simple…