Price is always going to be a factor your prospective client considers when deciding whether to buy your solution. What gets lost in the sales conversation around investments is the higher cost that results from accepting a lower price.
There are really only two business strategies: caring and not caring.
No Caring
The “no caring” business strategy makes everything transactional. This strategy is built on the idea of driving down costs as much as possible and charging the
If you sell something with a price of X, your customer won’t buy it if they perceive what you sell to be worth X. They have to believe it is worth more to them than X. It must be worth X+. (That + is the value)
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