Over time, the price you charge your client is inadequate, no longer allowing you to create the value they’ve come to expect from you. All of the inputs you invest in to serve them increase over time, and at some point, you have to raise your…

Every year, at about this time, salespeople and their companies begin the process of offering discounts to their prospective clients as a way to compel them to sign a contract before the end of the year. Those behind on their goal offer to lower…

Salespeople who sell a product or service with a higher price complain that it is more difficult to sell, believing their competitors with a lower price have it better. Many withhold their pricing as long as possible because they are worried the…

When you lead with your higher price, you have a chance to justify—and demonstrate—the value you create that is worth paying more to obtain.

When you provide your higher price later in the sales conversation, if you have not differentiated…

You are afraid to press send. You have written an email to your client to notify them of your impending price increase. You are worried that it may jeopardize your relationship—and potentially cost you their business. Over time, your costs have…

Hustlers value themselves. And they’re not afraid to capture some of the value that they create.

Hustlers create so much value that people are willing to pay for it. The hustler knows this, and they know that because they create so much value,…

Your competitors sell at a lower price. It’s tough to win when your competitors are willing to give away what they should be selling. But there is nothing you can do about your competitors.

If this is your struggle, one or more of the following…

The reason so many people want to be transactional and agree to a discount their price is that it eliminates one of the major areas of conflict in sales. If you agree to your prospective client’s price, then there is no conflict, you just say…

You don’t really buy your prospect's business by giving them the lowest price. When you live by the sword that is price you die by that same sword. And when you allow price to be the issue, you confirm what some buyers really want to believe,…

You fear the wrong dangers.

You fear asking for commitments: Your fear of asking for commitments is based on your belief that your prospective client will say “no” and that you are unprepared to respond appropriately. Your fear of asking for…