The best cold call script is the one that allows you to book a meeting at the highest percentage rate. When you are making a cold call, your single goal is a meeting, nothing more, nothing less. Even though the right words are critically…

The first “no” you receive when you ask your dream client for their time is usually neutral.

The first “no” doesn’t mean that your approach is wrong or ineffective. That “no” most likely means that your dream client already has a…