If you make 20 calls a day, you will have dialed 100 numbers in the course of a week. In a month with four weeks, you will have dialed 400 numbers, even if it would be an enormous mistake to dial 400 numbers once, believing that you are…

“I know you weren’t expecting my call, so I’ll be brief.” “I’m sorry if I caught you at a bad time.” “Is now a bad time?”

When you do something that harms another person, you owe them an apology. When what you do doesn’t hurt another person,…

1. Challenging Client: You know the client that pushes you to improve your results, the one who wants your very best performance. They nag you non-stop to do something about the systemic issues your industry experiences. They want you to be more

There is a certain variety of anti-cold calling charlatan that hedges their statements when they disparage cold calling. They’ll say that it is dead, that only a fool or a dinosaur would interrupt their dream client, and that no one answers the…

Social Media was once called Social Media Marketing because, when marketers grabbed hold of the tools, they recognized them as one to many. The battle over whether or not the tools are for community or marketing can be traced back to 1999, and…

I have clients who rely very heavily on text messages. Their children have trained them to use text, and now they use it for business communications. It’s fast when you need to send a quick note and, when you need a quick response, it is better…

Is it because you believe that the fact that you made a cold call to a prospect you are entitled to a call back?

Do you expect a call back because you're too lazy to call back yourself?

Is it because you return every telemarketing call you…