- The legacy approaches to prospecting that try to trick your prospect actually prevent you from getting meetings.
- Decision-makers who are time-starved don’t take meetings without being promised a value proposition that is…
There is a certain variety of anti-cold calling charlatan that hedges their statements when they disparage cold calling. They’ll say that it is dead, that only a fool or a dinosaur would interrupt their dream client, and that no one answers the…Continue Reading
I have clients who rely very heavily on text messages. Their children have trained them to use text, and now they use it for business communications. It’s fast when you need to send a quick note and, when you need a quick response, it is better…Continue Reading