Tag: Personal Selling

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Before You Take Another Bite

Four years ago you introduced a new sales process at your sales kickoff meeting. You certified all of your salespeople in the new process. Everyone was excited, and the new process was all anyone—especially leadership—could talk about for…

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How You Sell. How You Buy.

Any time that you make assumptions about buyers, ask yourself if that assumption is true about you and the way that you would buy.

If you were your buyer, how would you want the salesperson charged with winning your business to approach you?…

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The Death of Win-Win

A win-win agreement presupposes that it is possible for you and your client to come to agreement in which both of you are left better off than you would’ve been without a deal. In my experience there is always a path that leads to a win-win…

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