Tag: Novelty

A lightbulb with question marks for the power of novel insights

The Power of Novel Insights

The Gist:

  • New or novel ideas, some stemming from external events, can create a compelling case for your prospective clients to change.
  • Consultative salespeople leverage novelty to inform and inspire their prospects to change before…
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alt text image of a tray of desserts

Two Bites of Dessert

I read somewhere once that the maximum amount of pleasure you can derive from eating dessert comes in the first two bites. Any bite beyond the second bite doesn’t increase the pleasure. In fact, it reduces it.

The same is true for the…

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