Tag: Marketing

Each of us is a prisoner to our beliefs. Our beliefs shape our interpretation of reality, as well as what we believe is good and right and true. Our interpretation can constrain our thoughts, and those thoughts can restrict our actions, even when…

Marketing is more about creating opportunities than creating leads.

Marketing believes it is their role to create leads. Sales believes it is marketing’s job to create ready-to-buy leads, or leads so far down the path that they are easily… Continue Reading

There is a reason you aren’t buried with work that others are. The first rule to getting out of a hole is to stop digging. Some people I know have more work than they can handle. They really want to stop digging, but they can’t. They say…

After inbound produces the lead, then what? Let’s assume inbound drives enough leads to you that you should be able to generate the revenue, then what?

• Do you know how to qualify those leads, ensuring that you are spending your time with the…

There is a reason to do work in a certain order, to plan your week, to be a disciplined “me manager.”

You don’t always get to decide when you do some of the work that you need to do each week. Some clients need you to be available when it fits…

I know a lot of people firmly believe that you can–and should–increase your web presence by finding other people with a presence and asking them if you can write a guest post. The idea is that, by exposing their audience to you and your ideas,…

Peter Drucker's most famous quote is arguably, "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the…

These are enormous differences between marketing and nurturing your dream clients. Marketing isn’t personal. It does nothing to indicate to your dream client that you personally care about helping them to achieve the outcomes that will improve…