Sometimes we use words to make things appear differently than they are. We describe things so that something negative appears less so, so it is more palatable. But calling something other than what is truly is, does not make it into something…Continue Reading
Tag: losing the sale
Salespeople get into trouble when they believe so strongly that they will win a particular deal that they don’t take the requisite steps to prepare for the unimaginable loss.
You Cannot Count on Winning
Sales is a tricky business. Sometimes,…Continue Reading