When you lose, you may be remembered for the loss.
You are going to win and lose deals. You are not going to go undefeated in sales. No one does, no matter how good they are. But how and why you lose matters.
No one wins every sales opportunity (unless they are competing for too few opportunities). It is inevitable that sometime, even if you have done everything right, you still may lose. When you are fortunate enough to deserve to win, you need to be…
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