- You make it more difficult to compel your clients to engage with you when you lack a strong theory about why your client should be compelled to change.
- The value of your theory is measured by how strategic it is and how much it…
The value your clients need from you is part of a hierarchy—a ranking of things. Your role in consulting your clients includes understanding their version of the value hierarchy, as well as knowing how and when to modify it to help them produce…Continue Reading
Anthony: All right. So here we are, in the arena, different kind of in the arena, now not interviewing a guest but being interviewed by Beth, who's going to ask me some questions that we get frequently about Eat Their Lunch and Level Four Value…Continue Reading
In Eat Their Lunch: Winning Customers Away from Your Competition, I wrote about the four levels of value: Level 1: the value of your product, Level 2: the value of the experience, Level 3: the tangible result you produce, and Level 4: your ability…Continue Reading
The word “hustler” sometimes has a negative connotation. Some people believe that a “hustler” is someone who is trying to take advantage of them, that they are “being hustled.” That’s not what it means here. Here the connotation is…Continue Reading