Influence is not popularity. Some people are very well known, and they are called influencers, but saying something doesn’t make it so. Just because people know and like you does not make you influential. It just means you are popular.
A few weeks ago I sent a newsletter to my subscribers about how to be compelling, how to help your dream client take action now. The gist of that newsletter was that in order to know how to compel your dream client you need to know what is already…
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