You don’t always need access to the highest levels of your dream client to make a deal. You don’t necessarily need access to the C-Suite to find the authority you need to win. But you do need the “CEO of the problem.”
Howard Bloom is a polymath, which is a fancy way of saying he’s into all kinds of things and does extraordinarily well at all of them. He’s a scientist, mathematician, a promoter, and much more. His insights and expertise span over so many…Continue Reading
Each month I write a post for Salesbloggers Union. If you haven't visited SBU, you should. Each month, a group of us who write passionately about sales each blog about a single topic.
Maybe you don't like my take on Influence. Maybe you want…
If you can help it (and you usually can), you don’t want to wait until the end of the sales cycle to begin trying to do all of the things that you know that you need to do to position yourself to win. The end of the sales cycle is too late.
You want to influence your dream client to choose you and your solution. You want to influence them in your direction so that you will win their business. But influence isn't made up of tips, tricks, gimmick, or secrets. The ability to influence…
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