People often challenge me about my ideas in Eat Their Lunch, but mainly about the concept of Level 4 Value Creation and Entering the sales conversation from the right instead of the left (imagine Level 1 is on the left side of a slide, and Level 4…
We don't often speak to the fact that selling is a form of competition. In a contest measured by the value the salesperson creates, there is a winner and a loser. The victory often goes to the salesperson and sales organization who can solve the…
For the last couple years, people who live outside the United States have complained to me that my books are not made available in their countries. The reason the…
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