- One of the keys to creating a preference to buy from you is meaningful differentiation.
- Over time, it will become more difficult to differentiate based primarily on your company or your solutions.
- The only reliable tool you…
There are two groups of people who cold call: telemarketing firms and professional salespeople. For telemarketing firms, cold calling is what they do. For professional salespeople, cold calling is one tool in an arsenal of many tools (or at least…Continue Reading