For many decades, salespeople were taught to find “the” decision-maker, that one person who had the authority to bind a company to a deal. They were taught that they needed to reach the C-suite if they were to create and capture opportunities.…
Today we hear from David and Marhnelle Hibbard. Their formula for reaching decision makers and getting through to almost anyone is available now in their book, SOAR Selling. The Hibbards use a methodology and strategy that becomes lethal when…
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