Tag: creating value

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Race to the Top

Excellence isn’t found at the bottom. There is nothing in the lowest price category that it the highest quality, best experience, or most meaningful. Nothing.

Excellence can’t be found by cutting your prices, cutting your spending, or creating…

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After Inbound

After inbound produces the lead, then what? Let’s assume inbound drives enough leads to you that you should be able to generate the revenue, then what?

  • Do you know how to qualify those leads, ensuring that you are spending your time with the…
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Do You Know How You Won?

How did you win your last deal? Why did you win that deal?

Was it because you had the lowest price? If that is your company's strategy that is a good and proper reason. But it isn't likely that this is how you won (even if you believe that price…

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