We tend to think of selling as something one does, as a profession, a set of actions. We believe that anyone motivated to learn to sell can do so, and put our faith in sales processes and methodologies to produce a repeatable result. Now, because…
The idea of creating value can easily be summed up as helping your clients. The more you help your clients, the greater their preference to work with—and buy from—you. Here are nine ways you help your clients and create a preference to work with…
To land your dream clients, you need to create a preference for you and your solution. It won't happen without a plan. Here are the questions you need to answer and the things you need to do to create that plan:
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