LinkedIn was once a true professional social platform. The content was more CNBC and less Facebook and Twitter. As human beings, we want to share things that find interesting, even if they sometimes work against our more significant goals. If,…Continue Reading
Tag: Content Marketing
It's fashionable to suggest that sales and marketing are merging. There is a line of thinking about how salespeople should use content to communicate with their clients and prospective clients that conflates these two functions into one, ignoring…Continue Reading
If I had to start content marketing today from scratch, here is what I would do.
First, I would make a top 10 post centered around the 10 challenges my clients are facing right now. List posts get traffic, but more than that, I would have the…Continue Reading
There are more people who will not happen upon your content marketing efforts than people who will. You may get a fair amount of traffic. Some of that traffic may even come from your dream clients. Check your content and optimize it for search…Continue Reading