- Early legacy approaches to sales leveraged external factors to create a competitive advantage.
- Eventually, these approaches settled on “solutions” as the main advantage.
- Over the last decade, the competitive advantage has…
The reason Apple was able to take on the PC was that Apple made beautiful products that were not plagued with the challenges of the PC—and at a higher price point. At the time Apple executed this strategy, you could buy a PC or a laptop for a…Continue Reading
Strategy is about creating an unfair advantage. The last thing you ever want going into any competition for any deal is a level playing field; you want to stack the deck as heavily in your favor as possible. You want your sales processes, your…Continue Reading
Lots of technologies can help you produce better sales results.
What if I could offer you a technology that would double your sales results? What if this technology could, if used, double your personal productivity? What if this technology could…Continue Reading