Posts Tagged ‘competition’
In Eat Their Lunch: Winning Customers Away from Your Competition, I wrote about the four levels of value: Level 1: the value of your product, Level 2: the value of the experience, Level 3: the tangible result you produce, and Level 4: your ability…Continue Reading
I am fascinated by football. I am spending more time watching games (both college and professional), and I am reading and studying to understand how championship teams are built—and sustained over time.
Football is an excellent metaphor for the…Continue Reading
A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason…Continue Reading
I am a landscape designer/landscape contractor. I just took a call from a client about a drafting a landscape design. They said they had also contacted one of my competitors and I really wanted to say, “Oh, they’re great…