Posts Tagged ‘competition’

alt text image of a bicycle with training wheels

Taking Off the Training Wheels

The first time buyers and users of your product or service or solution will be disappointed by the challenges and limitations of what you sell. Because they lack experience, they are easily frustrated, and they are susceptible to being wooed away…

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alt text image of a sign saying stay on the trail

Stay On Message

A few years ago, I spoke to a big sales organization. Their leadership team was brilliant. They were all on message, and the message was powerful. But it fell flat with the sales force. I wasn’t sure why it didn’t inspire them. For some reason…

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