- New or novel ideas, some stemming from external events, can create a compelling case for your prospective clients to change.
- Consultative salespeople leverage novelty to inform and inspire their prospects to change before…
The single question I hear most often from salespeople is, "How do I compel my prospective client to take action?" We have to unpack this a bit to explore what's behind this question. You can compel your client to take action, but much of what…Continue Reading