- No one likes getting a straight pitch on LinkedIn. That approach is treated as “spam.”
- You can make the same mistakes when making a cold call by using the same flawed techniques.
- Creating opportunities is too important to…
The internet is full of content, much of it designed to capture attention—and clicks, likes, and shares. The more controversial the idea, the more attention it is likely to garner. The most commonly used strategy is to describe something as…Continue Reading
Every day for the last several weeks, I receive an email or a message on LinkedIn or Facebook Messenger from someone who has read Eat Their Lunch: Winning Customers Away From Your Competition. Most of these notes are to inform me that the contents…Continue Reading