The internet is full of content, much of it designed to capture attention—and clicks, likes, and shares. The more controversial the idea, the more attention it is likely to garner. The most commonly used strategy is to describe something as…Continue Reading
Posts Tagged ‘cold calling’
Every day for the last several weeks, I receive an email or a message on LinkedIn or Facebook Messenger from someone who has read Eat Their Lunch: Winning Customers Away From Your Competition. Most of these notes are to inform me that the contents…Continue Reading
Selling well is about making effective choices. It doesn’t make sense to open a phone call to your dream client with “Is this a good time?”
If you are calling your prospective client to ask them for a meeting, you don't need much time. You simply…Continue Reading
A LinkedIn message in my inbox invited me to contribute to an eBook on ways you can prospect without having to make cold calls. I declined the invitation.
There are already too many voices telling you that you don’t have to do what you need to do…Continue Reading