- The outdated legacy approach to preparing for a meeting is inadequate for our current reality.
- Most preparation for sales calls falls far short of what the client might recognize as value creation.
- Planning a first sales call…
The internet is full of content, much of it designed to capture attention—and clicks, likes, and shares. The more controversial the idea, the more attention it is likely to garner. The most commonly used strategy is to describe something as…Continue Reading
Every day for the last several weeks, I receive an email or a message on LinkedIn or Facebook Messenger from someone who has read Eat Their Lunch: Winning Customers Away From Your Competition. Most of these notes are to inform me that the contents…Continue Reading
Selling well is about making effective choices. It doesn’t make sense to open a phone call to your dream client with “Is this a good time?”
If you are calling your prospective client to ask them for a meeting, you don't need much time. You simply…Continue Reading