Last night at an event, I met a couple of people involved in sales who, when they discovered what I do, asked me about how they could improve their sales. When I asked them about the challenges they faced, I heard answers that indicated to me that…Continue Reading
Every salesperson uses a script. Period.
Many salespeople deny that they are using scripts. This is not true. What is true instead is that they use a script that they have never spent the appropriate amount of time or energy to craft as well as…Continue Reading