Tag: building consensus
Today marks the first anniversary of my publishing Eat Their Lunch: Winning Customers Away from Your Competition.
Eat Their Lunch is my third book. The first primary concept in that book, Level IV Value Creation, is my oldest framework. The order…Continue Reading
Any time that you make assumptions about buyers, ask yourself if that assumption is true about you and the way that you would buy.
If you were your buyer, how would you want the salesperson charged with winning your business to approach you?…Continue Reading