- There are enormous differences between a salesperson and a consultative salesperson.
- Being truly consultative requires a modern sales approach and a number of higher-level competencies.
- The path to becoming consultative…
Today marks the first anniversary of my publishing Eat Their Lunch: Winning Customers Away from Your Competition.
Eat Their Lunch is my third book. The first primary concept in that book, Level IV Value Creation, is my oldest framework. The order…Continue Reading