There has been a shift in focus over the last decade. As more and more data is generated, more and more we look to the data. Our attention is spent sifting through the information to understand something. The more data, the more information and…

You want certainty. You want to know that what you are doing is working now and will continue to work in the future. What you really want is a sustainable competitive advantage. But there is no longer any “sustainable” in competitive…

Big Data is all the rage. And with good reason, too. There is so much data being created, captured, sorted, sifted through, analyzed, reported, sold, and shared that extraordinary business insights are inevitable. And we’re just getting started.

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